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About IDI Our Passion is Fashion
Established in 1987 by designer, owner, and President, Matthew Hekmat, I D I exploded onto the scene, earning Matthew critical acclaim for amazing fits, fabrics, and beautiful washes. His collections consist of a vast array of styles including novelty tops, vintage cardigans, and contemporary separates.
IDI is proudly made in the USA.

I.D.I make fabulous tops, dresses, leggings and sweat-suits for women, and pride themselves in aesthetics and for quality. Mixing intricate designs, soothing fabrics and playful cuts, I.D.I.’s legendary artistry in knitwear fashions has made it a cherished label for the casual yet fashion-forward clothing connoisseur. The line is available all over United States in stores like Macy’s, Nordstrom’s, and even popular Fred Segal.

Designer ProfileMatthew Hekmat
Creator, Owner, and President of I.D.I, Matthew Hekmat is a self taught fashion prodigy. The Iranian native immigrated to the United States at the age of 17 and was immersed into the apparel industry. By age 24, he was overseeing his father's wholesale clothing company in Los Angeles.

I.D.I. isn’t just tie-dye, it exploded into fashion scene with its wonderful crocheted pieces that go great with jeans. Head designer Matthew Hekmat always turns to beauty of everyday life for his artistic inspiration. Now I.D.I.’s signature knits stay true to their off-beat designs yet continually evolve in step with current trends that excite I.D.I. followers season after season.

IDI's Mission The IDI Mission
We aim to create freshness and newness every season, a collection that stands alone and keeps us ahead of our competition. Our promise is our passion, and our passion is our clothes. When you buy I.D.I, your not just buying novelty tops. You are buying timeless masterpieces.

Self-taught artist and designer Matthew Hekmat, the Iranian native immigrated to the United States at the age of 17 and was quickly called to a destiny in the apparel industry. Naturally excelling in apparel merchandising and devoting himself to the study of design, Hekmat has built his work on the principles of exceptional service, superior goods and dedication to artistry.

"I Did It!" "I DID IT!"
Mathew's success stems from a formula based on careful management and creative freedom. His travels around the world have kept his inspiration sharp and his innovative designs fresh and original. After developing IDI into an international brand, he has succeeded in taking the fashion industry by storm. When looking back to the launching of IDI, Mathew responds,” I DID IT”.

I.D.I in the Media

E Entertainment Host Wears I.D.I

E! Online Host, Amy Paffrath, is found wearing several Gorgeous I.D.I Tops, Including one of Our Vertigo Tees!

People Style Watch's Lori Bergamotto shows I.D.I Beaded Cardigan on CBS!

Get the Top Here!

E Entertainment Host Amy Paffrath Wears I.D.I!

Our Tie-Dye Maxi Dress looks amazing on Sydney Wheeler!