Matthew Hekmat
What began as one man's passion to create a fashion forward sportswear line has evolved into one of the most accomplished trend setting lines on the market. Creator, Owner, and President of I.D.I, Matthew Hekmat is a self taught fashion prodigy. The Iranian native immigrated to the United States at the age of 17 and was quickly called to a destiny in the apparel industry. By the age of 24, Hekmat was overseeing a wholesale clothing company owned by his father in downtown Los Angeles. Shortly after establishing his apparel company, Hekmat devoted his attention to the study of design. He began from scratch aided only by his innate style and artistic ability. In 1987, he introduced the I.D.I collection. Renowned retailers lined up to buy his cozy and groundbreaking crocheted offerings. He then went on to innovate creative uses of suede before settling on his signature combination of tie-dyed knits. Before his eyes, Hekmat had created the I.D.I fashion house. In his own words, Matthew Hekmat says that he learned fashion the hard way. The visionary of I.D.I explains his personal motto, which is included in his company's name, "I just went ahead and Did It!"